For the past few years, it has been seen that having a responsive web design has become very important for many websites over the years. It has transformed the ways all companies were trying to build their online presence. A website with a responsive design can be used or surfed easily on any device, irrespective of the screen size.
The site instantly rearranges itself to give the customer a better user experience, which is well-matched to their device. As per the records, responsive web design was launched way back in 2010, and then Google finally recommended using it in 2015. Since, then there have been lots of improvements and updates being made, which are of great significance for online businesses.
In recent years, the usage of the mobile phone has grown at a huge pace. In 2014, just around 20 percent of people had switched to their phones to access the Internet. More than two-thirds of the population had mobile phones. Ever since the roll-out of 4G broadband and other developments, they have influenced the way users began using mobile phones. You will be amazed to know that 4G subscribers grew from 2.7 million to 23.6 million in 2014.
Then moving on to the end of 2016, mobile usage increased massively, and almost every other individual started browsing the web through their tablets and phones. This illustrated a drastic change in practice, and hence it did become imperative for the websites to have a responsive and mobile compatible web design. It has been estimated that most people in 10 were using a smartphone in those times.
Due to this important factor alone, engaging in responsive web design has become hugely important. Your company wants a site that fits well enough on your mobile or other palm-sized screens because of the vast number of users who will access your website via these handheld devices.
With the help of a responsive website design, you will see that the entire content, images, videos, and GIFs on your site get transformed according to the screen size on which the site has been browsed. Be it on your laptop, mobile, or tablet; it will be streamlined and easy for you to navigate on the website, regardless of the screen sizes.
Creating an excellent user interface and a responsive web design ensures that your traffic can read and browse the platform with limited scrolling and zooming in-out for resizing the content.
Having an excellent and convenient interface will enhance the user experience. It implies that the next time the users need similar services, they would consider coming back to you. Not only this, but you will also be able to create your own brand identity and will be at their fingertips.
They might suggest using you to their people, and this will increase your brand recognition. All this is because the users will be able to navigate your website on all the platforms. Also, constant visiting to your website increases the conversion rate of your site.
By taking the help of a web developer for responsive web design, you can also benefit the SEO and need less maintenance for your website. Having this type of web design means that you only have one site to look after; it’s also easier and affordable than having a stand-alone smartphone app in addition to a desktop website.
As stated earlier, responsive design and mobile indexing are the important factors for your website to rank higher on Google. The receptive sites can usually load quicker, which helps enhance your rating and lower your bounce rate. These will also make social networking simpler, helping you expand the brand demographic.
Now that most of us know the importance of having a responsive web design, we hope you might have understood your next step if you are running an online website. LOFT is here with the best team to guide and assist you in getting your hands on a responsive web design. Hire a web designer from us, and we promise that the expert shall solve all your problems in no time and get you back on track!