Why Responsive Web Design Matters More Than Ever

Why Responsive Web Design Matters More Than Ever?

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How many times have you just logged off a website on your smartphone due to its inability of being able to adjust according to the phone screen? It must have been a lot of times, right! However, today this has become a story of old times. As, since 2015, Google has been focusing on the importance of a responsive web design. The usage of handheld devices, such as phones and tablets, has grown exponentially. It has surpassed the desktop as the main means for browsing on the internet. With people connecting to the internet from smartphones and tablets instead of desktop computers, the goal of providing a responsive mobile website to them is necessary.

In this article, we have addressed why we need to hire professionals to help make your website responsive and also, know how it can help your online business or any other service.  Let us begin now!

Better and Efficient UX

Well, experts have always believed that a responsive website renders happiness to the users. Also, the click-through rate of your site can now be increased by you to 21-24 percent with the help of a mobile-compatible web design. It is much more than the websites which are not responsive.

Ever-Increasing Smartphone Usage

As discussed before, many current surveys have concluded that the introduction and usage of gadgets and appliances such as mobiles, tablets, etc., have overtaken the use of personal computers when it comes to browsing the internet. On the other hand, responsive nature enables the website to be viewed on all forms of devices.

Preferred for the SEO

Most of the search engines, be it Google, Yahoo, or any other, prefer to work on mobiles; hence having a responsive website is very important. It is recommended and suggested by Google for every website to have a responsive website. A range of research has indicated that mobile-friendly websites work so much better and can be loaded within a second or even less. This makes it so much easier for internet users to access, connect, and share content using a single URL. It demonstrates the key reason why the SEO people choose to use a mobile website because the pages have a single URL/HTML, making it much faster and more effective for crawling and getting indexed on Google.

Minimum Maintenance

Earlier, we have only some options, such as:

  1. Develop a desktop platform that looks very small and inconvenient on smartphones.
  2. Build a special mobile site that runs on the browser of a handheld device. 

These two mentioned solutions boost the experience and time which is involved in the upkeep of the website. Also, you will need to upgrade the entire website regularly. If you restrict yourself to desktop websites, you will be at the risk of missing out on future opportunities for your online business. 

It also means that all you need is to update the website once and uninstall all variants of the site.

Lowers Bounce Rate

To your amazement, let us tell you that a web developer who designs a responsive website always makes sure that there are lesser bounce rates than the usual websites. These responsive websites promise to deliver the content to online visitors in a bundle tailored to make it easier to access and handle. It also helps in keeping the users on the site and having a lower bounce rate.

Reduce Page Load Speed

The loading time of a web page is undoubtedly one of the most significant considerations when it is about the search engine rankings. It’s worth remembering that Google only ranks higher on fast-loading websites or the pages that get loaded within a second or less. A responsive mobile site design provides quick loading. Through all of it, Google can quickly discover content and search all content effectively.

Hence, now we can say that having a responsive website design isn’t just a design-related trend at all. Rather, it’s a matter for company owners, administrators, and executives who would like to make the best of their expenditures. C’mon and hire a web designer from LOFT today, whenever planning to create a responsive website for your company!

“Working with Sumit was great! He was conducive to every change and allowed for me to be picky in the design phase. He was very understanding and tried his absolute best to make sure I got what I need. 10/10 would recommend”

Stuart McHardy